Privacy Policy

Effective Date: 1 January 2026

Introduction

Property Clarity ("we," "us," "our," or the "Company") is committed to protecting your privacy and ensuring you have a positive experience on our website and platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at mysocialvideos.com and use our diagnostic advisory services for property inspection and deposit dispute resolution.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our services. Your continued use of our platform indicates your acceptance of this Privacy Policy.

1. Information We Collect

We collect information in several ways to provide you with our property diagnostic and compliance advisory services:

1.1 Information You Provide Directly

• Contact Information: When you submit inquiry forms, contact us, or request a diagnostic consultation, we collect your name, email address, phone number, and business details (property address, landlord or letting agent status).
• Property Details: To provide our diagnostic services, you may provide information about property conditions, inspection findings, tenant disputes, compliance concerns, and photographic evidence of property problems.
• Communication Records: We retain copies of emails, chat messages, and support tickets you send to us.
• Account Information: If you create an account, we collect login credentials and profile information relevant to your role as a landlord or letting agent.

1.2 Information Collected Automatically

• Usage Data: We collect information about how you interact with our platform, including pages visited, time spent, diagnostic tools used, and features accessed.
• Device Information: We collect device type, operating system, browser type, IP address, and unique device identifiers.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to remember your preferences, maintain session information, and understand user behaviour. This helps us improve the platform and provide a better experience.
• Analytics: We may use analytics tools to track aggregate usage patterns, identify technical issues, and optimize our services. This data is typically anonymised.

2. Purposes of Data Collection and Use

We use the information we collect for the following purposes:

• To deliver our diagnostic advisory services, including property inspection analysis, compliance gap identification, and dispute resolution guidance.
• To respond to your inquiries, provide customer support, and manage your account.
• To send you relevant updates, service notifications, and educational content about property compliance and dispute prevention.
• To improve our platform, develop new features, and enhance user experience based on usage patterns and feedback.
• To comply with legal obligations and regulatory requirements in Egypt and other applicable jurisdictions.
• To prevent fraud, abuse, and unauthorised access to our services.
• To conduct research and analytics to understand market trends in property management and dispute resolution.
• To personalise your experience and provide recommendations tailored to your property management challenges.

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contractual Necessity: Processing is necessary to provide the services you have requested.
• Legitimate Interests: We have a legitimate interest in improving our services, preventing fraud, and understanding user needs.
• Consent: Where required, we obtain your explicit consent before processing sensitive data.
• Legal Compliance: We process data to comply with applicable laws and regulations in Egypt and internationally.

4. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

4.1 Service Providers

We may share information with third-party service providers who assist us in operating our website, conducting business, and providing services to you. These include hosting providers, payment processors (if applicable), email service providers, and analytics platforms. These providers are contractually obligated to use your information only as necessary to provide services to us and are required to maintain the confidentiality of your data.

4.2 Legal Requirements

We may disclose your information if required by law, court order, government request, or to protect our legal rights, privacy, safety, or property. We will attempt to notify you of such requests unless prohibited by law.

4.3 Business Transfers

If Property Clarity is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4.4 Aggregated and Anonymised Data

We may share aggregated, anonymised data that cannot identify you with third parties for research, marketing, analytics, and other purposes.

5. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfil the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and the purpose of processing:

• Account Information: Retained while your account is active and for a reasonable period thereafter to comply with legal obligations.
• Property Diagnostic Data: Retained for the duration of your engagement and for up to three years thereafter to support dispute resolution and compliance documentation.
• Communication Records: Retained for up to two years unless longer retention is required by law.
• Usage and Analytics Data: Typically retained for up to 12 months in identifiable form; aggregated data may be retained longer.
• Cookies: Session cookies are deleted when you close your browser; persistent cookies are retained for up to 12 months unless you delete them.

You may request deletion of your data at any time, subject to legal and contractual obligations to retain certain information.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and collect usage information. Cookies are small text files stored on your device that help us remember your preferences and track your activity.

6.1 Types of Cookies

• Essential Cookies: Required for the website to function properly, including session management and security.
• Preference Cookies: Remember your settings and choices to personalise your experience.
• Analytics Cookies: Track how you use the website to help us improve functionality and user experience.
• Marketing Cookies: Used to deliver relevant content and measure the effectiveness of our marketing efforts.

6.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair your ability to use certain features of our platform. For more information about cookies, visit www.allaboutcookies.org.

7. Data Security

We implement comprehensive technical, administrative, and physical security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS protocols.
• Secure storage of data with restricted access controls.
• Regular security audits and vulnerability assessments.
• Employee training on data protection and privacy practices.
• Incident response procedures to address potential data breaches.

While we strive to protect your information, no security system is impenetrable. We cannot guarantee absolute security of your data. If you believe your information has been compromised, please contact us immediately.

8. Your Privacy Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

8.1 Right to Access

You have the right to request a copy of the personal information we hold about you.

8.2 Right to Correction

You have the right to request correction of inaccurate or incomplete information.

8.3 Right to Deletion

You have the right to request deletion of your personal information, subject to legal and contractual obligations to retain certain data.

8.4 Right to Data Portability

You have the right to request a copy of your data in a structured, commonly used, and machine-readable format.

8.5 Right to Withdraw Consent

If we process your data based on consent, you have the right to withdraw that consent at any time.

8.6 Right to Object

You have the right to object to processing of your data for certain purposes, including marketing communications.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within 30 days or as required by applicable law.

9. Third-Party Links and Services

Our website may contain links to third-party websites and services that are not operated by Property Clarity. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party services before providing your information.

10. Children's Privacy

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete such information and terminate the child's account. If you believe we have collected information from a child, please contact us immediately.

11. International Data Transfers

Property Clarity is based in Alexandria, Egypt. Your information may be processed and stored in Egypt or transferred to other countries for processing by us or our service providers. By using our services, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection laws. We implement appropriate safeguards, including standard contractual clauses, to protect your information during international transfers.

12. Policy Updates and Changes

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website and updating the "Effective Date" at the top of this document. Your continued use of our services after such modifications constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your information.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using the information below:

We will respond to your inquiry within 30 days. If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.